Posted: Monday, February 25, 2013
'How Apple and Steve Jobs Changed Marketing': March 5
Teacher-turned-Silicon Valley marketing guru Bill Cleary, ’69, ’73, returns to Buffalo State on Tuesday, March 5, at 7:00 p.m. to present "How Apple and Steve Jobs Changed Marketing." The presentation, which is free and open to the public, will take place in the Burchfield Penney Art Center's Peter and Elizabeth C. Tower Auditorium. A question-and-answer period will follow the talk.
As consumer marketing manager at Apple Computer in the 1980s, Cleary reported to Steve Jobs and helped launch the company's groundbreakin