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date sepatator

Posted: Monday, February 25, 2013

'How Apple and Steve Jobs Changed Marketing': March 5

Teacher-turned-Silicon Valley marketing guru Bill Cleary, ’69, ’73, returns to Buffalo State on Tuesday, March 5, at 7:00 p.m. to present "How Apple and Steve Jobs Changed Marketing." The presentation, which is free and open to the public, will take place in the Burchfield Penney Art Center's Peter and Elizabeth C. Tower Auditorium. A question-and-answer period will follow the talk.

As consumer marketing manager at Apple Computer in the 1980s, Cleary reported to Steve Jobs and helped launch the company's groundbreaking Apple //e and //c products. Later, he cofounded CKS Group, an advertising agency that was instrumental in launching several major web brands including Amazon.com, Ebay, and Yahoo.

Cleary will offer an insider's view of the last 30-plus years of Apple's exciting and innovative marketing programs and how Steve Jobs personally transformed the motion picture industry (Pixar), music industry (iTunes and iPod), smartphones (iPhone), retail (Apple store), and computers (radical ease-of-use).

This Year of the City presentation is sponsored by Buffalo State's Institutional Advancement Office, Small Business Develop